April 15, 2021
Arctic Industries is pleased to announce a new partnership with PRF Marketing, based in Elmhurst, Illinois. Arctic is moving to strategically fill representation in several key markets and has found the perfect fit with the team at PRF. Lisa Berkowitz and Lester Magid, principals at PRF, along with Tim Schmidt who resides in and covers the state of Wisconsin, have represented commercial equipment manufacturers in the Midwest since 1990. PRF brings not only a depth of understanding of commercial cold storage but also a vast network of relationships with dealers & consultants.
Lester Magid, PRF Marketing, says:
“Arctic looks to us to present a great opportunity with their capabilities. The people at Arctic have really good knowledge of what they do and a great handle on their business.”
PRF Marketing’s extensive experience with walk-in coolers and freezers, outstanding relationships with dealers, and connection to the consultant community made them an excellent match for Arctic. They will represent Arctic in MAFSI regions 17 and 18 – Wisconsin, Illinois, and Upper Michigan.
Scott Meyer, VP of Sales, Arctic commented:
“Les and Lisa and Tim have tremendous experience. They have long-term relationships. They know their market, having worked in it for many years. It doesn’t take long to listen to them to know they’re genuine and straightforward, and that’s a really great fit for our team at Arctic.”
Arctic is excited to welcome the entire PRF marketing team!
For more information, please contact: